How Word-of-Mouth Marketing Really Works (Podcast Episode 20)

word of mouth

Word-of- mouth. It’s long been touted as the best form of advertising. When you can get people to talk to their friends about your product or service, amazing things can happen. But how does it all work? Why do some products attract that viral type of attention while others don’t? Is it intentional or does it just happen?

Ted Wright is the founder and CEO of Fizz, a word-of-mouth marketing firm. Fizz has become a global leader in WOM marketing and is responsible for the resurgence of Pabst Blue Ribbon Beer amongst hipsters. Fizz has also taken AT&T, Intuit & Bissel, amongst other clients, to a whole new level of success thanks to WOM marketing. Ted Wright is also the author of the book Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth.

In this podcast you will hear Ted discuss:

• How you differentiate a product to create word-of-mouth.
• Who are the people (influencers) who actually talk about products to their friends?
• The importance of creating a relevant story about a product or service.
• The story that help reinvigorate the Bissel carpet sweeper.
• How to find influencers – or how to help them find you.

I hope you find this conversation as fascinating as I did, and that you will have a better understanding of how viral or word-of-mouth marketing really works and how to take advantage of it.
Please feel free to share this post and podcast on Facebook or Twitter and leave your comments in the box at the bottom of this webpage.

photo credit: 6 x 9 = 42 via photopin cc

How word of mouth marketing really works.

Related Posts

Christine Carter

How To Slow Down To Get More Done (Podcast Episode 21)

Being really busy means you are important and that you are getting a lot of things done – right? Not really. Not necessarily. Being busy just means you are busy. So what if you could actually accomplish more by doing less? Christine Carter says that is not only possible, it is necessary.

The Brilliant Idea of Crowdsourcing

Crowdsourcing. It is when an organization takes a task and outsources it to an undefined network or people in the form of an “open call.” Facebook is an example of crowdsourcing. Millions of users provide all the content that makes Facebook interesting.

effort or talent

Effort or Talent – What’s More Important?

Call it grit or determination or something else. – it is what fuels our desire to go after and complete a goal. Sadly, it seems in the last few generations, we haven’t preached the virtues of grit. There seem to be a few reasons why. First of all there has been this idea that if […]

attitude

How Attitude Makes Or Breaks Success

To do anything well, you have to be skilled. But skill isn’t everything. Your attitude – how you deal with people and how you fit in, is incredibly important. When people fail at their job (and a lot of people do) about 90% fail because of their attitude – they just didn’t fit the culture […]

Speak Your Mind

*