How Word-of-Mouth Marketing Really Works (Podcast Episode 20)

word of mouth

Word-of- mouth. It’s long been touted as the best form of advertising. When you can get people to talk to their friends about your product or service, amazing things can happen. But how does it all work? Why do some products attract that viral type of attention while others don’t? Is it intentional or does it just happen?

Ted Wright is the founder and CEO of Fizz, a word-of-mouth marketing firm. Fizz has become a global leader in WOM marketing and is responsible for the resurgence of Pabst Blue Ribbon Beer amongst hipsters. Fizz has also taken AT&T, Intuit & Bissel, amongst other clients, to a whole new level of success thanks to WOM marketing. Ted Wright is also the author of the book Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth.

In this podcast you will hear Ted discuss:

• How you differentiate a product to create word-of-mouth.
• Who are the people (influencers) who actually talk about products to their friends?
• The importance of creating a relevant story about a product or service.
• The story that help reinvigorate the Bissel carpet sweeper.
• How to find influencers – or how to help them find you.

I hope you find this conversation as fascinating as I did, and that you will have a better understanding of how viral or word-of-mouth marketing really works and how to take advantage of it.
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photo credit: 6 x 9 = 42 via photopin cc

How word of mouth marketing really works.

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