How Word-of-Mouth Marketing Really Works (Podcast Episode 20)

word of mouth

Word-of- mouth. It’s long been touted as the best form of advertising. When you can get people to talk to their friends about your product or service, amazing things can happen. But how does it all work? Why do some products attract that viral type of attention while others don’t? Is it intentional

Is Social Media Dead, Dying or Doing Just Fine? (Podcast Episode 9)

lon safko

(You can subscribe to our podcasts in iTunes. Click this link to go there. I would greatly appreciate it if you would give a rating or review when you get there). There’s a scene in an episode of the old TV series “WKRP in Cincinnati” where Herb Tarlek, the radio station sales manager, is trying […]

Marketing Basics (Podcast 002)


Is good marketing dead? With 35 + years of experience, Steve Cone, author of Steal These Ideas!: Marketing Secrets That Will Make You a Star (Bloomberg) has some terrific insight into the subject.