Marketing Basics (Podcast 002)


Is good marketing dead? With 35 + years of experience, Steve Cone, author of Steal These Ideas!: Marketing Secrets That Will Make You a Star (Bloomberg)
has some terrific insight into the subject.

In this episode you’ll discover:

  • The 23/63 Syndrome (23 year old marketing people creating ads for 63 year consumers)
  • The facts about serif vs. sans serif type.
  • The importance of slogans & tag lines.
  • How to make the “call to action” the hero of your marketing.

And much more…

You may  disagree with what Steve has to say. So please click the player above to listen and leave your comments below. I do read them and comment when appropriate.

Steve Cone

Steve Cone


Related Posts

Christine Carter

How To Slow Down To Get More Done (Podcast Episode 21)

Being really busy means you are important and that you are getting a lot of things done – right? Not really. Not necessarily. Being busy just means you are busy. So what if you could actually accomplish more by doing less? Christine Carter says that is not only possible, it is necessary.

The Brilliant Idea of Crowdsourcing

Crowdsourcing. It is when an organization takes a task and outsources it to an undefined network or people in the form of an “open call.” Facebook is an example of crowdsourcing. Millions of users provide all the content that makes Facebook interesting.

word of mouth

How Word-of-Mouth Marketing Really Works (Podcast Episode 20)

Word-of- mouth. It’s long been touted as the best form of advertising. When you can get people to talk to their friends about your product or service, amazing things can happen. But how does it all work? Why do some products attract that viral type of attention while others don’t? Is it intentional

effort or talent

Effort or Talent – What’s More Important?

Call it grit or determination or something else. – it is what fuels our desire to go after and complete a goal. Sadly, it seems in the last few generations, we haven’t preached the virtues of grit. There seem to be a few reasons why. First of all there has been this idea that if […]

Speak Your Mind