Marketing Basics (Podcast 002)

marketing-2

Is good marketing dead? With 35 + years of experience, Steve Cone, author of Steal These Ideas!: Marketing Secrets That Will Make You a Star (Bloomberg)
has some terrific insight into the subject.

In this episode you’ll discover:

  • The 23/63 Syndrome (23 year old marketing people creating ads for 63 year consumers)
  • The facts about serif vs. sans serif type.
  • The importance of slogans & tag lines.
  • How to make the “call to action” the hero of your marketing.

And much more…

You may  disagree with what Steve has to say. So please click the player above to listen and leave your comments below. I do read them and comment when appropriate.

Steve Cone

Steve Cone

 

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