How Word-of-Mouth Marketing Really Works (Podcast Episode 20)

word of mouth

Word-of- mouth. It’s long been touted as the best form of advertising. When you can get people to talk to their friends about your product or service, amazing things can happen. But how does it all work? Why do some products attract that viral type of attention while others don’t? Is it intentional

Effort or Talent – What’s More Important?

effort or talent

Call it grit or determination or something else. – it is what fuels our desire to go after and complete a goal. Sadly, it seems in the last few generations, we haven’t preached the virtues of grit. There seem to be a few reasons why. First of all there has been this idea that if […]

The Myth of Hard Work

treadmill hard work

Hard work and long hours have never been strangers to me. But out of the corner of my eye, I’ve always noticed those people who never seem to break that “career sweat.” Their success seems to come much more effortlessly. Sure, they stay late when they have too – but they don’t usually. I have […]

How To Be More Resilient in the Face of Adversity (Podcast Episode 14)

resilience

It’s hard to imagine being successful at anything without having to fight some battles and face some adversity along the way. The toll those battles take on you can be devastating – if you allow it. So building up your resilience to adversity seems like a pretty important ingredient to success.

How Normal People Get Wealthy (Podcast Episode 8)

how normal people get wealthy

If you want to be rich, what’s the best way to do it? That’s the subject of this podcast. My guest is W. Randal Jones who is the founder of Worth magazine and author of “The Richest Man in Town.” In the interview you’ll hear Randy discuss: The necessity of finding your “perfect pitch” if […]

Where Do Great Ideas Come From?

where great ideas come from

Great ideas can appear to come from almost anywhere. They can result from thoughtful research or they can pop in your head while you are taking a shower. More often they seem to come from combining two existing – and often unrelated ideas.

Think Like A Genius

Genius

So many people say, “Oh, I’m not really the creative type.” But I don’t believe that for a second. What separates human beings from every other creature on earth is our ability to think, create and solve problems. When you think you are not creative, it can quickly become a self-fulfilling prophecy. That’s a real […]

Marketing Basics (Podcast 002)

marketing-2

Is good marketing dead? With 35 + years of experience, Steve Cone, author of Steal These Ideas!: Marketing Secrets That Will Make You a Star (Bloomberg) has some terrific insight into the subject.

Defining Your Success (Podcast 001)

success rainbow

What does success look like to you? In this premiere episode of the Success Mint podcast, we’ll explore what it takes to be successful in whatever you choose to do – whether that is in your career or personal life.